How do you stand out as a company? How do you ensure that potential customers choose you?
I too cannot provide a conclusive answer to that question. I am, just like you, looking for a way to excel, so that that one sentence ‘ Motionmill makes websites ‘ gets just that little bit more power. And no, turning this little sentence into “Motionmill makes really good websites” is not the solution. That is reserved for internal use.
However, there are things you can do to get the customer’s attention
Our points of attention
I will take my own company as a starting point You get the best phone number list consumer lists for calling your target business person. our telemarketing leads are 100% accurate and quality ones All plans come with 24/7 customer support Those who need it to take their business america cell phone number list higher levels, then our phone number list database will serve you accordingly Our databases aggregate all the good database quality or quantity collected by advertiser from permissioned sites (web properties that already exist and have traffic of visitors) to advertise your business, sell more products. for this story. After all, this is the company I know the most about.
Within Motionmill we are strongly committed to strong content and good customer service. We try to speak clearly in our communication with our customers. When you are working on websites, that is a requirement, we are experiencing that more and more often lately. We try to avoid so-called ‘buzz words’ or jargon and have put our internal follow-up or working method in a nice document that offers our customers a foothold.
And that brings me to the next point.
Transparency, however, requires practice. It is therefore also a matter of adjusting internally and testing whether everyone is on the same page.
Of course, you can only offer good customer service to those who are already customers. The hardest part is making a difference during a sales conversation. How do you ensure that a potential customer chooses you and not your competitor based on that one conversation? A question that we often rack our brains about. Showing off features and benefits is a no go, but it is a path that we also dare to venture onto every now and then. Thin ice! Problem: we like to hear ourselves talk every now and then. We enthusiastically explain what is so great about our way of working. Who doesn’t like to talk about themselves?
Customers also like to talk about themselves
So we have to silence ourselves – as annoying as it may seem – and encourage our customers to talk, to talk about themselves, because that is how we too will find out what it is that they want. In fact, you have to try to get them to tell you exactly what they are not likely to reveal: what is it that they want, but will not tell us? If you succeed in finding this out, you will make your mark, leave an impression. You are no longer that one company that does not stand out among all the others.
What the customer wants, but doesn’t tell
Well, a good start is to prepare for your sales conversation. Let’s be honest, our customers don’t need to tell us that; we know that ourselves. It’s pretty embarrassing to talk about your prospect’s current, outdated website when you haven’t even taken the time to look at that outdated website in question. Customers want to feel like they’re one in a million – and rightly so. They’re not naive. They’re aware that when you close the door behind them, you’ll be on your way to get your next prospect. But during that half hour they’ve scheduled for you, they want to feel like you’ve done the necessary research. Encouraging them to talk about themselves by asking lots of questions is a plus. However, you should avoid questions that you could have answered yourself by preparing well. Research is respect. A statement worth a post-it.
Stand on their side
Also, don’t underestimate the pressure on your prospect’s shoulders. He or she has been made responsible – in our case, for example – to set up the new website of his or her company and to guide this entire project in the right direction. A big responsibility! Your prospect must also report internally and argue for his or her choice. As a company, you must therefore be on his or her side. Search together for the best formulas and tailor-made solutions.
Speak clearly
We already said it earlier: ‘buzz words’ and jargon are c level executive material best avoided. Here is a nice list from our sector: WordPress, CMS, CRM, SEA, SEO, DNS support, hosting, theme, template, backend, frontend, … Prospects hear it thundering in Cologne – rightly so. Human language, please! No matter how difficult it is, put yourself in their shoes for a moment. Put yourself together with your team and look for understandable definitions or alternatives.
Also important is that you give your prospects the feeling that you are accessible
You are easy to contact and easily accessible. When a problem america email list occurs, you can solve it almost immediately by email or telephone. No emails that remain unanswered for more than a week.
A good sales conversation
Finally, if your customers themselves – in our case – could build a good website, they would definitely do so. The fact is: they can’t do that and so they look for someone external. That external person is you. Their input is important, but they do count on you for the necessary expertise. Be inventive, creative, surprising, but also put your finger on the sore spot. That is often broadening! They are looking for a breath of fresh air with a clear approach. You know how to tackle things and you especially know how to make things even better.
What your customers want but don’t tell you: it’s not always easy to find out. Even for us, the brain of the customer remains a mystery at times, but it’s all the more fun to unravel it. After all, we’re all customers.
