Artificial intelligence is changing every industry in one way or another, and digital marketing is no exception. AI can help marketers automate tedious tasks, personalize campaigns, and make effective data-driven decisions. Consumer segmentation One of the major benefits of AI in digital marketing is its ability to help with consumer […]
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How to organize marketing so that it works? This is a painful question for both startups and companies that want to scale. In this article, “Exactly.” simply and clearly explains when you need a full-time marketer, and when all business issues will be resolve by an outsource marketer. What problems […]
In 2024, this tool is one of the most powerful and in-demand: more than 80% of businesses use Google Ads to attract customers, and advertising costs on this platform are growing by 10-15% annually. But manually managing campaigns—from keyword selection to bid optimization—can be a real challenge for marketers and […]
In our previous article on customer retention , we talked about the importance of email marketing to maintain relationships with customers. Now we want to focus on the practical side of creating these emails, and we asked email marketing experts to share their methods. promo View Tips for Writing Compelling […]
Visibility in search results is considerd one of the main markers of a website’s quality. If it has been promotd in search engines for a long time and there is no result, Google algorithms may consider it as insufficiently authoritative. The SERP checker helps control the situation in organic search […]
Sometimes it seems that the solution to a business problem is beyond the laws of physics and inaccessible to the understanding of managers. The best thing a business can do at this moment is to engage an adviser. The Tochno team told about who an adviser is and what problems […]
Mobile-optimized websites typically have a responsive design. In other words, their layout and content automatically adjust to different screen sizes and always display correctly. This ensures a first-class user experience on both desktop and mobile devices. Currently, Google primarily focuses on the mobile version of the site when indexing and […]
This was the question that the .cat Foundation posed to Human Level at the end of 2021. Although on its website they promoted the adoption of this domain extension by Catalan companies, arguing that it could provide an advantage in the positioning of their websites for searches in Catalan, this claim lacked a scientific […]
The profile of an SEO copywriter is not just someone who knows how to write and that’s it. The work of this content marketing professional is much more complex and encompasses functions such as planning a strategy, research and documentation of very varied topics. What does an SEO copywriter do? […]
Belgians and free wifi. They are, apparently, always and everywhere looking for it. In fact, Belgium is number 1 worldwide in terms of countries where people look for and use free wifi. At least that is what a recent study by Deloitte shows. The cause of this phenomenon is not […]
