Esselunga. The digital flyer to offer increasingly target offers home digital 4marketing advertising share this article insert in the doveconviene app. It allows the customer to find the best promotions in a geolocaliz manner and. In the future. To convey more useful and personaliz messages to customers. «through loyalty cards we have a lot of information The window through which information on what happens in the store. But it is important to understand what drives a customer to enter». Says luca cerantola. Digital marketing manager of esselunga publish on 13 feb 2018 manuela gianni director. Digital4executive adigital flyer.
Which can be consult through an app
Is the tool that esselunga has combin with traditional campaigns to send promotional messages to customers. In particular. Shoppers who are outside the large pool of loyal customers are target. With the aim of encouraging them to go to the stores . The experimentation has already been active with good results for about a year and is part The window through which information of the digital strategy of europe email list the well-known supermarket chain. Which recently celebrat 60 years of life and success. The strategy seeks to seize the best opportunities that arise by combining new digital technologies with the point of sale. Focusing on the customer experience . « the experience that the customer has in the store is central to us .
It makes the difference
After all. In italy 94% of retail purchases still take place in stores . Digital must therefore become a support for this experience . Especially AO Lists in providing useful information “. Explain luca cerantola. Digital marketing manager. Esselunga. Speaking at a conference at the polytechnic of milan. Index of topics esselunga ecommerce was born in 2001 it is necessary to intercept every phase of the customer journey the results obtain with the digital flyer esselunga ecommerce was born in 2001 attention to the customer. The ability to create cult promotions and campaigns and the quality of the service. In every aspect.
