Have always been the distinctive features of esselunga. Which since the opening of a single american-style point of sale in milan in the over time in the 60s it became a giant with over 7 billion in turnover . Almost 23 thousand employees . And 5.6 million loyalty cards (fidaty) .  He experts conduct their investigations Speaking of digital innovation. Cerantola recall that the launch of ecommerce dates back to 2001. Before the birth of facebook and youtube. And that prestospesa. The self-service system that allows you to pay without the intervention of the cashier. Is available in 112 stores . Whitepaper do you want to get constructive feback from your customers

feback from your customers

Find out how to carry out effective investigations work performance management recruiting read the privacy policy enter company email and receive the white paper* I consent to the communication of data to third parties belonging to the following product sectors services (including ict/digital). Manufacturing. Commerce. Public administration. While from a b2b point of view it is a digital marketing platform. Us by retailers africa email list of every category to bring customers into the store. «through loyalty He experts conduct their investigations  cards we have a lot of information available on what happens inside the store. But it is increasingly important to understand what happens outside and above all what pushes a customer to enter. The consumer is increasingly connect through the mobile phone. This is why we focus on an app.” thanks to doveconviene. Esselunga is therefore able to have a view on the purchasing path and obtain a series of insights into shoppers that allow it to evaluate the impact of digital on in-store purchases . With the aim of improving the customer experience

We are combining the physical contact points

In the various cities. With the corresponding digital points. Communication with the customer will have to become one-to-one.” it is necessary to intercept every phase of the customer journey the flyer . A traditional but highly effective tool for bringing people into the store. Fits into this perspective . «it must be AO Lists convey in the best way. Using cold communication. The same for everyone – said the manager -. We must approach the nes of the person who is looking at that moment for useful elements to do their shopping .” hence the choice to collaborate with doveconviene . An app (born in italy but us by 30 million users in 9 countries) that allows the end consumer to find commercial offers in a geo-localiz way.