In our previous article on customer retention , we talked about the importance of email marketing to maintain relationships with customers. Now we want to focus on the practical side of creating these emails, and we asked email marketing experts to share their methods.
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Tips for Writing Compelling Email Subject Lines
What makes an effective subject line in customer retention emails ? Here’s what our guests shared.
ExpertAVP Email Marketing at Natixis Investment Managers
Explain clearly and understandably what you will see or receive if you open the email.
Chief Growth Officer (CGO) and Co-Founder of SEOwind
In my experience, effective customer retention email subject lines are closely tied to the user’s in-app behavior. Matching your email subject america cell phone number list lines to their actions or milestones will make your message more meaningful. For example, you could congratulate customers on achieving a certain goal in your app by writing in the subject line, “Congratulations on achieving X this month.” Or you could inform customers about a feature they haven’t used yet. If you know that users who use feature A often find feature B useful, you could use value-based wording: “Check out feature X to add value to Y.”
Expert
Stacy Bishop
Stacy Bishop
Owned Media Manager at KURU Footwear
My number one tip is to be clear and concise. If the subject line is too complicated and the customer is not clear why they are receiving the email, they are less likely to engage with it. The subject line should indicate the reason for the message.
My number 2 tip is to talk to your customers. Any kind of personalization is always effective. It can be anything from the customer’s name to the product name based on the user’s browsing behavior. We increased the click-through rate on one of our exit emails by 0.5% by adding the product name to the subject line.
To summarize, when composing a subject line for a letter, you should:
clearly and concisely articulate what the recipient will see or receive if they open the letter;
personalize email subject lines with customer names and product titles, aligning them with user behavior in the app or on the website;
congratulate clients on achieving specific goals;
Inform customers about unused features and their benefits. Use language that emphasizes value.
Creating an Effective Customer Retention Email
We also asked our experts about the impact of email structure on customer engagement and the best ways to deliver information.
Expert
Katherine Case
AVP Email Marketing at Natixis Investment Managers
It all depends on your industry what is a website position checker? and purpose, but I think order is a priority. You have a few seconds to confirm that they will receive what you promised in the From and Subject lines. Don’t leave recipients searching for the important stuff or guessing what’s coming next.
Expert
Chief Growth Officer (CGO) and Co-Founder of SEOwind
When composing emails, I adhere to the KISS principle (Keep It Short and Simple). Users usually do not have time to read long emails, and if their structure is not attractive, they may not even start reading. Therefore, the email should be composed in such a way that the key information is understandable at first glance.
Owned Media Manager at KURU Footwear
Make sure your CTA is above the edge. If your agb directory customer has to scroll too much to get to the “Buy Now” button, they’ll likely lose engagement. Be sure to link to all images in your email and include alt text.
Each email should only have one primary CTA and goal. Too much information or too many CTAs make it difficult to convert. If you want to present multiple ideas to your customers, consider splitting them into multiple emails. For example, if you want to present customers with the option to shop bestsellers,
