Google is part of the purchasing process According to Neoatlas research, 48% of Black Friday 2017 online transactions occurred from a Google search. Normally, this is a very strategic channel for sales , but it becomes even more effective during the promotion period. This shows how much Google search is part of the average public’s purchasing process. Most likely, many of your customers come to your store from the search engine. In a strategic period like Black Friday, this channel needs to be optimized.

This shows how much Google search

Smart investment to boost your ROI Any initiative that provides good value for money is commendable, especially when each investment is decisive for its success. Keeping an eye on ROI is important, including in a Black Friday campaign, which helps to prove the success of  new database  an initiative like SEO. In addition to not being expensive to implement this initiative, it is possible to obtain substantial returns from its benefits. This makes it a very smart investment for your strategy.

Any initiative that provides good value

Increased engagement in your reviews Reviews left on your products are invaluable resources for increasing your store’s credibility and improving your chances of selling . Many people rely on these testimonials to make a decision, and this needs to be on your radar. Implementing an SEO strategy for Black Friday makes more people come to your store  AO Lists and buy from you. Another consequence of this is that you will be able to have more reviews on your products, which further increases the potential for success.

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