Today, we are thrilled to launch our
Aligned with our corporate purpose of making marketing better while having a positive impact on the world, our impact strategy centers around three core pillars. and DEI governance.
Rock Content’s Social Impact report is a primary source on our Company’s global diversity, inclusion, equity, and social impact initiatives. It features data and highlights our progress so far in line with our main impact areas.
In 2022, once again, we work in support of the United Nations Sustainable Development Goals, specifically:
- Quality Education (Goal 4)
- Gender Equality (Goal 5)
- Decent Work and Economic Growth (Goal 8)
- Reduction of Inequalities (Goal 10)
Diversity, Equity, and Inclusion Governance
In 2022, we faced a challenging market Azerbaijan Mobile Number List landscape, we had to slow down hiring, and even with these challenges, we remained accountable to and drive our efforts to work on education, empowerment, and inclusion of our team.
Our efforts were focused on better educating our leaders, promoting internal learning events, mandatory training on DEI aspects, and reinforcing what the code of conduct means in practice.
- 57% women representation in our team, a 4% increase compared to 2021
- 85% of the leadership team completed the Inclusive Leadership and Inclusive Mindset training
- 42 hours dedicated to DEI events: a 100% increase compared to 2021, with 21 hours dedicated.
Community
In addition to internal efforts, we also worked to AO Lists empower the community by leveraging the impact of non-profit organizations.
To make that happen we developed an Acceleration Program in Digital Marketing for NGOs that works with education and employability for underrepresented people in Brazil.
The whole initiative impacted 13 non-profits and 72,842 students and young people were impacted indirectly through those organizations.
Check out the results in our community:
- Over 18 thousand students from socially underrepresented and/or economically vulnerable groups received free access to our online courses on marketing and sales
- 61% team engagement in volunteering, totaling 596 donated hours
- Supported 22 nonprofit organizations
- R$141,669.60 (US$27,461) in financial donations (Brazilian Incentive Law.
