How to organize marketing so that it works? This is a painful question for both startups and companies that want to scale. In this article, “Exactly.” simply and clearly explains when you need a full-time marketer, and when all business issues will be resolve by an outsource marketer.
What problems do you want to solve?
Organizing or modernizing a marketing department raises a number of questions:
How to start promotion how to build phone number list with the help of marketing (relevant for startups and aspiring entrepreneurs)?
How to reduce costs?
What if your existing marketing department lacks knowledge, skills, experience or resources?
New approaches to solving marketing problems are because the old ones don’t work.
Managers don’t have many decisions to make
Hire a marketer on staff;
Conclude an agreement with a remote specialist or agency.
Divide tasks between in-house marketers and agencies.
The marketer and specialists on staff are immerse in all the company’s processes. It is easier to manage them, explain ideas and tasks, and monitor results.
But creating a marketing department is an expensive story. It cannot be budgetary, even if there are 2-3 people on staff. When the question of return on investment arises, many companies choose outsourced marketing or delegate some functions to them.
How Outsourced Marketing Works
Outsourcing is the transfer of business processes to a freelance specialist or agency. The goal is to ease the team’s workload and increase the efficiency of task execution. This refers to regular, not one-time tasks – if you hired a freelance designer tallan automation a aiki part to develop a logo for you, it would be wrong to think that they are working for you under the outsourcing system.
Marketing by outsourcing works the same way. You hire a freelance specialist (if the volume of tasks is small) or a marketing director who connects other specialists to your business processes as . The
What does the diagram look like?
Immersion in the specifics of the niche and business (brief, interview, research).
Audit of the current marketing system.
Development of a promotion strategy (for 12 months, 3 years, etc.)
Create a step-by-step action plan describing marketing channels, tools, etc.
Implementation of the plan. Includes reports and adjustments to the strategy (if necessary).
Analysis of outsourcing results.
In addition to comprehensive promotion services, there are a number of one-time tasks that may emerge as work progresses.
Who is included in the outsourced marketing department?
If you only need to set up and adjust advertising in YAN and manage. Social networks, the department will have a marketer and SMM specialist.
If you have a federal company with offline stores all over the country. The list of tasks will be so large that you will need several designers, copywriters and programmers on staff.
If the list of tasks changes from month to month, but only slightly. Additional outsourcing specialists will be involve in the variable tasks.
The basic list of specialists in the outsourced marketing department looks like this:
Remote collaboration has only recently come into use, and its main task is to eliminate all the disadvantages of face-to-face collaboration. Outsource marketing is chosen for the following advantages
Well-coordinate team . It takes time and money to create a department, a team, establish contacts. Create a unified work system. With outsourcing, you will get a ready-made team where all processes are hone and you will not have to spend time on this.
An unconventional view . The horizons of in-house marketers are often limite. They test tools, do not achieve the desire results and write them off. When a specialist tests tools in different niches.
Top specialists .
Only a few can hire top, or even just good au emai list experts for a salary, and the outsource marketing director will always strive to attract exactly such people to tasks. Experts are attracted to tasks on a targete basis, due to which the cost of services will be low, and the result will be higher.
Opportunity to save . Businesses are different: someone needs one person in the department for half a day, someone needs several specialists to solve one block of tasks. Outsource marketing allows you to pay only for the result. In addition, additional funds are to maintain the office. This amount is noticeable.
