Since 2008, InfoStream Solutions has been helping companies and organizations build and improve their online branding with specialized digital marketing, SEO, web design, and lead generation services. With approximately 30 clients representing a wide range of industries, InfoStream is often tasked with providing web copy, blog posts, and other written content as part of each client’s digital marketing strategy.
In January 2020, InfoStream made the decision to start working with WriterAccess, completely transforming their content creation processes and boosting their own credibility in the content creation space. And they haven’t looked back—relying on WriterAccess for up to 25 new orders per month.
We recently had the pleasure of speaking with InfoStream’s own Chief Operating Officer (COO), Andrea Simmons. In our interview, we discussed the unique challenges that led InfoStream to WriterAccess, what set WriterAccess apart from other platforms, and the results InfoStream has achieved as a result.
The Challenge of Creating Quality Content Across Industries
Prior to working with Rock Content’s WriterAccess, Simmons explains the challenges that InfoStream faced in delivering quality, specialized content to clients across a Benin Mobile Number List diverse range of industries. Content is a key element in their work—whether they are building a website, developing digital marketing plans for social media, or tackling SEO.
Before WriterAccess, InfoStream had a team of extremely talented in-house writers. However, as Simmons discusses, “No matter how skilled our [in-house] content writers are, it wasn’t possible for them to have experience in all industries. It wasn’t possible for them to know our clients or our client’s industries.”
As a result, InfoStream’s in-house writers were spending large amounts of time conducting research for specific industry content, resulting in delayed project timelines and frustration. Meanwhile, Simmons explains “We would lose credibility with our clients because, yes, we had a writer—but we didn’t know their business well enough.
Enter WriterAccess: Managed Services, Specialized Writers, and Built-In Quality Control
Encountering these challenges, the team at InfoStream began looking AO Lists into other options for content creation. They needed writers who would be able to create quality content for any industry as a means of boosting credibility and confidence with their clients while keeping projects on track.
They tried different freelancer platforms like Freelancer and Fiverr, but they quickly found that finding writers through these platforms was equally time-consuming because they needed to screen and select specialized writers for each client (and sometimes for each project).
Ultimately, InfoStream stumbled across WriterAccess and found that the platform had everything they were looking for to create quality content for their clients across every imaginable industry. The key differentiator, as Simmons explains, is WriterAccess’a membership option that offers a dedicated point of contact, workflow management, and hand-picked talent for a company’s unique needs.
