Belgians and free wifi. They are, apparently, always and everywhere looking for it. In fact, Belgium is number 1 worldwide in terms of countries where people look for and use free wifi. At least that is what a recent study by Deloitte shows.
The cause of this phenomenon is not far to seek
Until recently, the prices for a data subscription with a Belgian mobile network operator were much higher than abroad. A leading example: 4 out of 5 smartphone Super Disk Discounts: Phone number databases 100% Accurate -We collect data for humans. Our Cell phone number list is the asia mobile number list best you can buy, first and fresh in the world And all of our databases are absolutely efficient behind money back guaranteed. So, if you are using same database of us to run campaign than yes your business will surely increase. Next up are our databases that sourced from database quality or quantity permissioned sites. users do not have a data subscription and therefore do not use mobile networks.
The demand among us, Belgians, for free wifi is therefore great. The problem is that it is not yet available in many places.
Antwerp, or rather the VZW Meir/Beleef Antwerpen (the merchants’ association that represents the interests of the merchants on the Meir axis), thought it was high time to change this. The VZW took Kurt Vergult of Nexen under its wing and, together with Nexen, devised a digital strategy.
Starting point: meeting the needs of Antwerp residents and (day) tourists and enhancing the experience of the ‘shopper’.
Experience on the Meir is what counts
Launching Free Wifi is one thing. Linking something extra to it, an experience for example, is another. This is where social media comes ‘into the picture’. Antwerp residents or (day) tourists who use free wifi from Beleef Antwerpen (which is available on the entire Meir axis) while shopping, get the chance to participate in a Facebook campaign every week. Every week a lucky shopper has a chance to win a gift voucher of €50.
However, the VZW Meir/Beleef Antwerpen does not want to bombard its shoppers with advertising and vouchers. The emphasis is not on ‘hard sales’, but on experience. Free internet on the Meir can connect the experience in the store with the experience outside the store.
Social media serve as a bridge builder
In other words, a potential customer must first make the decision to connect to the free internet of Beleef Antwerpen. The choice is up to the shopper. He/she is not obliged to participate in the Facebook campaign at any time.
How to create that experience? Bluetooth and BeaconApp
Bluetooth is no longer unknown to anyone, but Beacons may still be. You can hear thunder in Cologne? That’s not so strange. Beacons are hot in the US. The use of Beacons is already attracting attention on the other side of the ocean. Beacons appear to be the key to success for strengthening the experience economy.
This revolutionary technology is now also blowing over to our little Belgium
The VZW Meir/Beleef Antwerpen will be the first in Belgium to use it to strengthen the virtual bond with the customer.
How does it work? Every week, five other stores on the Meir axis will participate in the Facebook campaign. They can place a Bluetooth and Beacon device in their store for a week. These devices allow them to start a digital conversation with potential customers, shoppers on the Meir axis.
Also read: Entrepreneurship in the meaning economy: how do you do it?
Of course, not everyone is addressed. Participation is and remains a fax lists resource personal choice. As a shopper, you must: 1. use the Free Wifi Beleef Antwerpen and 2. enable Bluetooth (for non-smartphone users) OR download the BeaconApp (for smartphone users).
If you meet both conditions, you can receive an invitation via Bluetooth or Beacon from the participating stores of the week within a america email list radius of 20 to 50 meters from the participating stores to enter their store and take a selfie. You then place the selfie on the official Facebook page of AntwerpenMeir. The photo with the most likes that week wins a gift voucher worth €50. It’s that simple!
It is a user-friendly tool that offers you many possibilities
Both technically and in terms of look and feel. You can also keep your content up-to-date very easily. But that is where the problem lies: that content has to be strong. And you still have to provide that content yourself (of course). So don’t lag behind! If you have a great tool, then also create a great, professional website. If WordPress continues to develop, you and your business must do so too. For example, which business skill have you been working on lately? Is there now a long silence?
Conclusion
Worldwide, there are undoubtedly a number of cities that have preceded us, Antwerp. In Belgium, however, it is a first. A mix of online and offline. Of service and sales. Of tourism and experience. At the same time, a demand is being responded to and a commercial advantage is being sought. Social media are being used as a bridge builder.
We are curious to see whether Antwerp is ready for this new technology and whether the concept will be a success!
