In previous training Q&A sessions, many foreign trade professionals ask me how to operate a Facebook business account. The Facebook business account referr to by foreign trade professionals is usually call a Facebook public page or a Facebook company page in the industry. Facebook company pages are the main battlefield for companies and enterprises to carry out marketing activities. Through Facebook company pages, foreign trade companies can display their brand image to the outside world, carry out marketing activities and product promotion, and then attract potential customers and achieve customer conversion. Today, Huanxin will summarize the Facebook business account operation tutorial for everyone, and teach everyone how to effectively operate our Facebook business account.
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Preliminary preparations for opening a Facebook company homepage
Open a Facebook company page
Preliminary preparations for opening a Facebook company homepage
Facebook company homepage is built on the basis of Facebook personal homepage, so if you want to create a Facebook public homepage, you must first create a personal homepage.
Facebook Profile
So what is the difference between a Facebook personal account and a Facebook public account? When a user registers a Facebook account, it is equivalent to having a Facebook personal homepage. Facebook does not encourage commercial activities on personal homepages. If a personal homepage publishes a large amount of advertising information, the system will identify it as spam and the account will be block.
Facebook company homepages are mainly to provide a place for commercial activities for companies and brands, and the advertising information in them will not violate Facebook’s advertising policy. Therefore, it is recommend that you conduct marketing activities on Facebook company homepages.
Open a Facebook company page
1. Click the invert triangle icon in the upper right corner of the Facebook page and select “Create Page” from the drop-down menu
Facebook Company Page Creation
2. Select the type of homepage to be creat and fill in the relevant information. It is recommend that the homepage name should be brand words or industry keywords, which will help improve the homepage ranking. 3. Select the avatar and cover. The avatar should be bas on the main product and company logo. The cover should refer to the logo of the website banner image to show the product and brand strength as much as possible. 4. Complete the creation.
Facebook Page Creation
Facebook business account operation steps and skills
Improve the structure of your Facebook company homepage
Click Settings – it Homepage – Template in the upper right corner of the Facebook company homepage and select a homepage template according to your operational nes. You can add the tabs you ne by adding section tabs, and you can drag the tabs to adjust the order of the selection cards.
Facebook Page Templates
Will help your business overcome relationships efficiently. Their capabilities allow for rapid search and generation of insights. Which is the best mium in today’s data-driven decision-making processes. As technology continues to special database advance, the importance of specializ databases will only increase. It will also help underscore their integral place in the future of data management.
Improve your Facebook company homepage information
After choosing the homepage template, it is time to enrich the homepage information. A homepage with pleasing collocation and rich content will invisibly add points to our brand and products. Therefore, the text content and pictures social mia content management software marketers should know should be select. With special care to meet the characteristics of the product and industry. The
homepage information mainly includes the introduction settings and CTA. All itable options of the company profile should be fill in as much as possible. Don’t be perfunctory during the filling process, and fill in each item carefully. Pay attention to the layout of product and industry keywords during the filling process.
Facebook Company Page Introduction
CTA stands for call to action button. Choose the button type bas on the company’s nes and it can be replac later.
FACEBOOK CONTACT BUTTON
Building an audience Building an audience
First, you can restrict the audience through Settings-General Options-Country/Region and Age Restrictions. If the product afb directory has no country and audience age restrictions, you don’t ne to set them.
The next step is to invite friends to like your homepage. When your friends like your homepage, they will also follow your homepage, thus forming a basic audience group.
By joining a group and sharing your homepage with group members, you can attract potential users to follow your homepage.
In the later stage, you can attract more audiences through posts, activities, live broadcasts, advertisements, etc.
4. Content Marketing
In terms of operation, the various marketing methods of Facebook company homepage provide possibilities for the marketing of foreign trade enterprises’ products.
Companies can choose these operation posting methods according to their own products and industry characteristics. The main posting forms are usually photos, videos, slides, carousels and full-screen advertisements.
In terms of content operation
The focus is to grasp the pain points of products and industries, as well as customer psychology. Promote our products from different angles such as company, product, industry, and user. In addition, we must analyze product industry trends to grasp topics, carry out marketing around topics, and attract potential customers to achieve conversion.
In the selection of operation materials, we must ensure that the materials promote our own products and are equipp with obvious watermarks (to prevent stealing pictures). Pay attention to the clarity and viewability of the materials, and delete all pictures with blurr content and mismatch colors. Pay attention to the matching of materials with text content and products to catch customers’ attention as much as possible.
5. Marketing results analysis
How is the operation effect of Facebook company homepage? We can achieve this through the performance analysis function of Facebook company homepage. Through performance analysis, we can understand the daily fan growth, post coverage, user operation behavior and other information. Paying attention to this information every day helps us observe the performance of marketing activities at specific times and make real-time adjustments to optimize the homepage effect.
Facebook Performance Analysis
There are several important indicators of Facebook company homepage that we often pay attention to: number of fans, number of people cover by posts, number of interactions, user online time, button operations, video viewing time, etc.
Today, I will share with you the tutorial on how to operate a Facebook corporate account. If you want to know more about Facebook operation, click to follow the Huanxin official account, we will update marketing information regularly.
