Creating engaging campaigns is one of the main challenges for marketing professionals. With so many goals to achieve with some limitations such as time, workforce, and budget, being creative may seem to be the smaller challenge.
Seasonal campaigns give us a bigger incentive to go creative and explore different narratives in many different engaging ways. Rock Content’s marketing team explores this as well, but with extra features to go beyond cool images and fun copies: we count on In this article, I will bring 3 examples of how we used interactivity in seasonal campaigns.
Marketing Planning Bundle – Summer
The is one of our most successful materials with over eight thousand downloads from our English Speaking base alone since we first launched it in 2020.
We update it and launch it every year and it
to help marketers plan, organize, and act on Armenia Mobile Number List their tactics in the year or quarter that is about to start.
It is full of spreadsheets, guides, templates, and other resources that provide professionals with free tools that they can use to make their jobs easier.
In 2022 we launched it in the interactive format, so the person fills out a form and gets access to a hub, similar to the one for Black Friday, where they can find all the assets they need.
To help professionals move forward with H2 2023 tasks, especially during the summertime, when people go on vacation and things may get a little bit complicated, we relaunched the Planning Bundle with a Summer narrative.
Black Friday
One of the assets inside the Hub is a Black Friday Strategy Guide, which looks like a simple quiz.
After filling out some basic information AO Lists about the business, the visitor is able to get personalized suggestions to drive a successful Black Friday campaign.both experiences, visitors are exposed to some offers that connect to our products and services.
In case they want to move forward with a product demo, for example, they are halfway through the form submission process, since they have provided their information through the experience they just had.
