A few weeks ago, I sent our monthly report to my leaders, outlining our achievements and challenges. One of the highlights I enthusiastically included was “Our content is improving alongside the improved quality of our briefs.”
I was comfortable with that statement until our CMO asked, “How are we determining this? Which criteria are we using to “measure” quality of content creation?” At that time, I replied:
“We have not been able to measure the quality of our content directly through data yet. However, we analyzed qualitatively some old briefs and old content, compared to new briefs and new content. We have realized that our recent blog posts are answering the search intent of each keyword more effectively than before. […] To ensure the quality of our content, we provide detailed briefs to our writers, which also instruct them regarding the standards we expect them to follow while creating their pieces. We also provide detailed feedback to them and ask for revisions whenever something is not aligned with what was in the brief.”
I wasn’t lying. It was crystal clear that both our briefs and content created from them had seen improvements. But honestly, I wasn’t fully satisfied with my answer.
As an SEO professional, I knew I should back it up with concrete data, as our CMO asked. But where to start from?
High-Quality Briefs for High-Quality Content
First, I should explain to you that we outsource most of our content. And the skilled writers responsible for crafting them are on WriterAccess.
Our content creation platform has over 15,000 professionals from various fields and countries. We use AI-powered tools to find those who best match our needs and send them content briefs with our requirements.
Content briefs – here’s my thesis about them:
A good brief is vital for high-quality content. Briefs serve as the roadmap that directs the creation of every piece of content.
As a content marketing business, we can’t afford to overlook their significance; however, we may have come close to making this mistake. Not for too long, though.
As 2023 began, we reflected on the instructions that would clearly guide our freelance writers to produce pie.
Writer’s Valuable Insights on Our Content Briefs
Among the respondents, only one started writing for Rock Content in 2023, while the others have been with us for at least one year. This timeframe allowed them to compare our old briefs with the new, enhanced ones.
To start off, I’d like to share the freelance writers’ Benin Mobile Number List opinions on how much the quality of the brief impacts their writing process. Here’s what I found out:
Graphic – writer’s opinion on content briefs importance
Some of their remarks regarding this topic included:
“The brief bridges what the clients want with what I write. If it’s not clear, it leaves too much up to interpretation by me. When that happens, the client rarely gets the piece they envisioned.”
“A good brief makes writing an article easy and simple. […] A poor brief leaves me more confused and unsure about what needs to be included and what subtitles and headings will make the client happy with the outcome of the blog.”
“I refer back to content briefs constantly as I write and often copy/paste keywords, necessary links, and requested important points into a separate document so that I can cross each one off as I include it. The more direction there is, the easier it is for me to mentally plan the piece and bring it together as I work on it.
Close-ended questions
When it comes to how clearly we state our tone AO Lists and style in the content briefs, 50% agree that they’re clear, and 20% strongly agree with that. On the other hand, 20% are neutral about it and 10% strongly disagree.
When asked about sections in the brief that they consider unnecessary for their work,
some data worth mentioning is that 70% considered “Author information” useless, 50% indicated “Visual elements” and 30% don’t see value in our list of “Top-ranking competing content.
