Fanpage interaction is an important factor that helps businesses reach many potential customers, increase credibility and build brands. According to HubSpot research, 79% of users are more likely to buy from businesses that have positive interactions with customers on social networks. This article will share “magic” secrets to help businesses increase fanpage interaction naturally.
Ways to increase fanpage interaction effectively
Ways to increase fanpage interaction effectively
Post articles at prime time
No matter how compelling your posts are, posting at the wrong time will limit your reach. Sprout Social has researched that posts posted during peak hours receive a 28% increase in fanpage interactions. Here are some statistics on the “golden” times to post by hour, and by day – one of the ways to increase fanpage interactions for free.
Post articles at prime time
Depending on the different fields, the target audience will be active on different social networking sites.
7am – 8am: Many people check Facebook right after waking up and while eating breakfast to catch up on the latest news. This is a good time to post inspirational posts, not sales content.
11am – 1pm: During lunch break, people tend to go online for entertainment. This could be a good time to post articles advertising your products or services.
7pm – 9pm: This time is considered the golden time because people have finished their family and office work and are enjoying their break.
Post articles by date
The best times to post on Facebook vary by industry. Here are some suggestions for the best times to increase engagement on your Facebook page for different industries:
For fast moving consumer goods:
Suitable time: Wednesday at 13:00, Friday at 11:00
Good days of the week: Wednesday, Friday
The day not to operate is Saturday.
Golden time to post media articles:
Best time: Tuesday, Wednesday, Thursday at 7pm, Friday from 8am – 9am
Good days of the week: Wednesday, Thursday
Low interaction day is Saturday
Golden time to post articles in the education field:
Best time:
Wednesday at 9am, Sunday at 10am
Golden day of the week: Wednesday.
Low interaction day: Saturday.
Combine many types of content to increase fanpage interaction
Combining many types of content such as advertising, storytelling, memes and humorous content, or occasionally updating relevant news… can help your fanpage become diverse and attractive, thereby creating positive interactions from followers. This is also a way to increase interaction for fanpages for free, but requires high investment in content creation.
Storytelling
Storytelling is the art of storytelling to convey messages and emotions in a coherent and engaging way. Combine Storytelling to increase interaction for your fanpage:
Share an interesting story about your product, service, or event. Make sure the story is realistic and interesting to excite readers.
Use images, videos, or both to vividly illustrate your story.
The art of storytelling helps attract interactions to your fanpage
The art of storytelling helps attract interactions to your fanpage
Meme
A meme is an image or video with a humorous or amusing connotation, often shared and reproduced widely on social media and other online platforms. Take advantage of memes:
Create funny memes or messages related to the industry you’re in to spark laughter and connect with your followers.
Make sure the meme does not violate social media rules and norms and is appropriate for the target audience.
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Humorous content
Socialbakers found that pages that post humorous content see a 20% increase in engagement and a 15% increase in followers.
Post humorous articles, images or videos related to your niche.
Make sure your humorous content is not only relevant to your target audience but also relevant to your brand.
Update new trends
Using trendy sayings is also a very effective way to increase fanpage interaction. This method not only helps your posts appear easily on users’ timelines, but also creates opportunities for them to participate by commenting and sharing more.
For example, a name associated with joining trends, Grab once again demonstrated its acumen when it immediately picked up the phrase “Oh my zing, great job” to apply to the Grabcar service.
Catch up with Grab’s timely trends
Catch up with Grab’s timely trends
Invest in images and videos
Images and videos can help break up text-heavy posts, which can significantly increase engagement on your page. HubSpot research found that posts with images get 94% more engagement than posts without images.
Upload photos
Posting images depends on many factors such as your target audience, your business field, the message you want to convey and the purpose of your fanpage. Posting images that attract readers should pay attention to:
Images posted must be high quality, clear, interesting and impressive.
Use harmonious and attractive colors to highlight images. Colors can create emotions and make a strong impression.
Images should convey a specific message that you want to send to the viewer.
Focus on images when posting articles
Focus on images when posting articles
Investing in videos helps increase fanpage interaction
Similar to images, videos will leave deeper content in the reader’s memory. Specifically, Facebook has shown that posting videos qatar email resource directly on their platform is 6 times more likely to generate interactions than other types of content. Video formats that help increase fanpage interactions include Animation Videos, Interview Videos, Livestreams, product tutorial videos, etc. In addition, you can post videos sharing customer reviews to not only increase interactions but also connect the brand with viewers. Posting videos can convey the best message, but you should note:
Create videos that contain useful
interesting content that solves your target audience’s problems
Create short videos like teasers, highlights, or video clips with engaging content to pique curiosity and entice your audience to want to learn more.
Take advantage of Storytelling to tell stories related to your brand, products, and services.
Make sure the video has good production quality, clear sound, and sharp images.
Proactively engage with users and respond quickly
When users see that you care about them and are willing to answer their questions, they will be more likely to interact with your fanpage. This can include commenting, liking, sharing posts, etc. These interactions will help increase the coverage of your fanpage, attracting more new customers.
In addition, responding quickly to people who message fanpages will create goodwill for customers. Sprout Social shows that businesses that respond to comments and messages on Facebook within 1 hour have a 100% higher engagement rate than businesses that respond within 24 hours.
Save time and money
Chatbot
Chatbot
Create attractive promotions
Promotions can attract a lot of participants by combining:
Create attractive promotions such as product discounts, free gifts, free shipping or special offers for participants.
Create a sense of urgency and stimulate engagement by setting up limited-time promotions that encourage users to participate now.
Users can be asked to like, comment, share aleart news posts, tag friends or invite friends to join for a chance to receive gifts or promotions.
Minigame interacts with users
You can create content on your fanpage by using Mini Games combined with giving gifts, increasing fanpage interaction and attracting attention from users. Organizing contests with prizes or giving gifts is an effective way to increase brand awareness, increase reach and number of followers.
Create a minigame that interacts with users
Create a minigame that interacts with users
Gifts should be related to your business to create a connection with your target audience. For example, if you are in the fitness and beauty industry, giving away a free health and wellness course or beauty product is a great way to promote your brand and collect information from potential customers.
Combine posts with CTAs
Calls to action like: “Discover more here:”, “Get special offers now!”, “Tag 2 friends in the comments”,…
These calls to action have become very familiar to the internet community in general and marketers in particular. They take advantage of the quickest and simplest approach to stimulate the target audience who is “thinking” about it.
Combining posts with CTAs is an effective way to increase fanpage interaction.
Combining posts with CTAs is an effective way to increase fanpage interaction.
Be smart about using CTAs with the right content, size, color, and placement to quickly grab users’ attention and drive them to take action on the page.
Increasing fanpage interaction requires you to really invest in content, images, videos… to attract viewers. Don’t let your fanpage be too boring with sales content, but create a dynamic community that connects and communicates with customers like a real friend.
