With such figures, it looked like it was time to shift our focus to the ultimate goal of any business: conversions.
Via thorough observation and analysis, our SEO team recognized that our top-of-the-funnel educational content, which had served us well for years, would not be sufficient for the new task of generating more conversions.
We recognized, like many other B2B SaaS firms, the need for optimizing our whole website, particularly our landing pages, in order to achieve better outcomes.
Here is a summarized rundown of how we’ve enhanced our landing pages to upscale our monthly organic conversions.
Traffic-Focused SEO Vs. Conversion-Focused SEO
A conversion-focused SEO strategy, as opposed to a traffic-focused SEO strategy, puts emphasis on optimizing the website to encourage users to perform a particular action, like completing a purchase, submitting a contact form, or subscribing to a newsletter.
The goal is to maximize the conversion rate Bulgaria Mobile Number List by creating a seamless user experience and providing persuasive content that guides visitors toward desired actions.
At the top of the funnel, conversion-focused SEO focuses on attracting qualified traffic.
This entails targeting keywords that indicate high purchase intent or align with specific target audience segments.
By tailoring content to address the needs and pain points of these potential customers, websites can attract visitors who are more likely to convert.
As visitors progress through the funnel, the focus shifts to optimizing landing pages and user journeys to facilitate conversions.
Casting a Wide Net with Traffic-Focused SEO
We had already been working with the AO Lists CRO team to strategically include written CTAs and banners inside older and strategic pieces, as well as putting bottom-of-the-funnel keywords into our editorial calendar.
However, we understood that we needed to go one step further and, not solely the blog, and transform it into an organic conversion machine.
We conducted thorough research and benchmarking exercises, meticulously analyzing competitors and industry peers.
It soon became obvious that the most promising course of action for us to take was to optimize both our current landing pages and develop new ones in order to get higher ranks in SERPs and improve user progression through the conversion funnel.
That’s when our “Website BOFU Pages” project started.
