Downloadable content can be a valuable way for a company to promote its brand and drive traffic to its site. High-value downloadable content can also be a reliable and passive revenue stream when done correctly. Learn how to build a downloadable content strategy that reinforces your bottom line.
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Apr 24 | 5 min read
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As you may know, content marketing can be one of the best methods of promoting your business and driving traffic to your website. However, while most content lives online, you can also produce downloadable content, like an e-book.
Downloadable content is a bit different from other types of content marketing because it’s often more valuable and requires more of an investment from the user. While everyone can read a blog post, only motivated customers or leads will want to download something more comprehensive.
When done correctly, a downloadable content strategy can provide your business with a dual boost.
On the one hand, you can increase your site traffic and subscriber list, allowing you to promote new products and services to new visitors. On the other hand, you can sell your content as an extra, low-cost revenue stream.
If you’re not sure where to start, let’s dive into how to create downloadable content and see how your brand can develop a strategy that works.
What Is Downloadable Content
As the name suggests, downloadable content is a content piece that a user can download and read or use at their leisure. Some examples of downloadable content can include:
E-books
Case studies
Product packets and manuals
Software
Digital templates
Digital items (i.e., stickers or Gifs)
Tutorials
Sometimes, Ws Number List you will want to create unique downloadable content that a user can’t find on your website. In other cases, you may offer both a web and downloadable version so a customer can pick the option that’s right for them.
How to Create a Downloadable Content Strategy
Although it may be tempting to just start producing high-quality content, having a comprehensive strategy makes more sense. This way, you can be sure you’re heading in the right direction and putting your time, energy, and resources behind content that will convert.
Fortunately, creating a downloadable content strategy is as easy as one, two, three! (And four, five, six.)
Step one: Identify your target audience
First and foremost, you need to know who the content is for. Audience research is essential when building any kind of content strategy, especially when you’re trying to get someone to download something.
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There are many types of downloadable content, including e-books, webinars, tutorials, and more. Also, you can even repurpose old content and turn it into something downloadable. This option is ideal if you have a lot of material on your website that is mostly sitting in your post archive.
During this AO Lists step, it’s imperative to understand which ideas will add the most value. Basically, don’t just create something for the sake of creating it. Instead, you should have a compelling reason for its existence.
Overall, write down a list of five, ten, or more ideas and flesh them out with some additional information or content structure.
