using the signals they get from who’s watching it to decide which viewers to show it to and when. If your title and thumbnail are compelling enough to get clicks. YouTube will suggest it more. and so on. How to optimize your YouTube thumbnails Tim’s first tip is to think about how your title and thumbnail work together. Viewers typically see both the title and the thumbnail next to each other. so he recommends creating them to support (not copy) each other. There’s no value in repeating the title in the thumbnail. Instead. this is an opportunity to create tension. Think about what your title promises the video is about. and then use the thumbnail to highlight something exciting or beneficial for the viewer.
“If the title is something like
‘How to change the oil in your car’. The text on the thumbnail shouldn’t be like. ‘Changing oil in your car’. Instead. it should be like ‘10 minutes or less’. or ‘The easy way’. Something that complements africa email list the title. not just repeats it.” His other piece of advice is to design a visually strong thumbnail that stops people from scrolling past. You want to make it both eye-catching and “thumb-stopping.” It should also be clear enough to “pass the glance test.” Viewers should be able to absorb the information on a thumbnail very quickly. So. if you’re using text. keep it to a minimum. Once your thumbnail and title have done their job and got people to click on your video. Tim states that the next thing you ne to do is create your video for human connection.
How to humanize your videos
with storytelling If you’re creating screencasts or videos without faces in – don’t panic. You don’t necessarily ne to show a person to humanize your videos. The key is storytelling. “There are channels where you never see the face behind the voiceover itself. These can be very successful because they create AO Lists a human connection. They tell stories that feel real. that feel authentic. and that people connect with on an emotional level.” For Tim. this emotional connection could be as simple as helping someone solve their problem. But what’ll keep your audience coming back is how you help them. “Integrate your story into your video” – Tim Schmoyer Tim shar a story about his recent experience with camera review videos. He said that the most memorable video consist of the reviewer telling an actual story about his challenges using the camera for his wding photography business and how he overcame them.
