The future of data privacy is the Privacy-Enhancing Technologies (PETs).
PETs are technologies that allow you to collect, process, analyze and share information while preserving data privacy and confidentiality.
According to the report, digital advertising ecosystems have adopted PETs because these technologies allow for increased user data protection without causing friction in the consumer journey.
Let me explain: personal data is valuable information that companies can use to identify behavior profiles and look for opportunities to present you products or services in a personalized way.
However, data collection requires user consent, which can disrupt the purchase journey, as consumers need to authorize the use of their data in exchange for what the company has to offer (content, experiences or products, for example). A practical example is filling out a form on a landing page to receive an e-book at your email address.
In this scenario, gradual but significant changes have been taking place for some time. One of them is the end of third-party cookies. Marketers will need to readjust to collect the data they need while respecting the boundaries of their audience’s consent and privacy.
And this is where PETs come in: these technologies provide robust and reliable protection if combined with good data governance, and they are a great option for digital strategies as they avoid rigid processes of collecting and consenting to information.
The report also details the spectra of data privacy within an organization and where PETs fit in this context.
Understand where your business is today
Here comes a fundamental question: “is your Belize Mobile Number List company aware of the changes in data privacy rules?” In addition, knowing what data the organization uses, how it is collected and protected will determine the next steps in confidentiality strategies.
Make partnerships and experiments
Ensuring data privacy goes far beyond a AO Lists consent text on web page forms. Data governance, privacy policies and investment in technology are the necessary resources to build a reliable system for collecting and managing information in the digital environment.
