What is CRM in marketing?

By centralizing all information in a CRM system, managers and team leaders. Therefore, have a better vision of the business, since they can analyze and understand customer behavior easily and quickly. And that’s not all! The integration between the. Therefore, different sectors of the organization allows us to know the complete life cycle of customers, not just a part. That is, from the moment they arrive at the organization until they become consumers of the brand.

What is CRM and what is it for in marketing?

3. Increase customer loyalty Using a CRM in marketing. Therefore, also helps build Kenya Phone Number List customer loyalty . As? Thanks to the fact that the information is organized, customer service can be improved. Furthermore, by. Therefore, knowing the needs and preferences of customers, it is possible to offer personalized solutions and products. Or, for example, identify up-selling and cross-selling opportunities .

Centralize information

At the same time, by. Therefore, improving sales processes , customer loyalty is created and they become true ambassadors of the brand. 4. Optimize productivity aolists By having a CRM system in marketing, the time and resources. Therefore, necessary to execute some tasks are reduced. This increases the efficiency of work teams . A CRM system also helps improve business processes and identify opportunities to optimize them and make them more efficient.

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