Your subject line is arguably the most important piece of email content. Without a solid subject line. Your email open rate is going to suffer.Think about subject lines that draw you in — what’s compelling about them? Do they use concise language? Empathetic language? Bold language? Emojis?In our experience. The best email subject lines are short (think 30-50 characters). Engaging. And give just enough of a preview of what’s in the email to make you want to know more.Combine your account with salesforce using the #1 integration. And experience better email.For more subject line tips and best practices. Head here!
Optimize your email for mobile devices
Considering people do still use their computers on a regular basis.Knowing that. It’s a good idea to optimize your emails for mobile devices. That means making sure your newsletter template looks good on desktop as well as mobile. This may sound complicat. But it’s not. At campaign monitor. We have a library of over 80+ free mobile-friendly email templates ready for you to use.Optimizing country email list for mobile means testing your subject lines as well! Neglecting to preview your subject lines for different devices is a recipe for disaster. So make sure you take them all into account and send as many test emails as possible.That includes design as well as email subject lines.
Designing the layout of your newsletter
Designing the layout of your newsletter content is going to have huge implications on how your readers engage with it. Making it easy to read and making your calls-to-action (ctas) clear are going to give your engagement metrics a major boost. Plus. Well-organiz emails help boost your email deliverability.You also want to make sure you’re designing with accessibility in mind. Are you using an appropriate Aolists amount of color contrast? Are your fonts big enough? Do your images have alt text? These are things you ne to take into consideration.Look at this engaging email campaign design from bezar. Which uses bold color blocks to highlight products and information .
