Building an effective landing page: our tips
1 Our best practices for designing it
Creating a good landing page relies on its objective. You must have a clear vision of the typical customer (persona) you’re trying to reach. The vocabulary, design, and even the way you present information will be important to make an impact. With your objective in mind, you can then imagine the user journey for your future leads, from the point of entry (advertising, email, social media) to their conversion through this page.
To maximize conversions, your landing page must feature a compelling and coherent title. Your visitor’s attention must be captured within seconds.
Your page’s content must also be compelling. Whether it’s more or less sales-oriented, your page is designed to collect data country email list your prospect. It’s best to highlight your visitor’s problem and how you can address it so they contact you. Key figures are useful to support your message.
The contact form, which concludes your page, is the key element of your approach. It’s through this form that you’ll jessica murray client services administrator information about your visitors. Neat, simple, and short, it should be appealing. Get straight to the point to maximize conversions!
2.2 Tools for creating landing pages easily
There are many solutions on the market to create your landing pages. In recent years, inbound marketing solutions have become increasingly popular, allowing you to create landing pages linked to your content . Hubspot remains the market leader, but open source solutions like Mautic and French solutions like Plezi are also very effective.
Several email marketing tools also allow you to create these pages alongside your email campaigns and newsletters. Sendinblue and MailChimp are among the solutions we use with our clients.
For the more experienced, you can also create your landing page directly from your CMS tool be numbers as WordPress. You simply create a new page on your site , which will be independent and not linked to your main menu. A more easily customizable solution but less intuitive.
3.1 Effective lever in inbound marketing
Developing a content strategy is an effective way to engage your prospects. By offering them quality content that addresses their challenges, you’re implementing a true inbound marketing strategy.