Years writing content and working on SEO. marketingonline CLICK TO TWEET bannercontents sales funnel As you already know the Sales Funnel is the journey that the user takes on our website from us and enter as a visitor until they idyllicly become a customer. In many cases it can be a broad and miumterm process so the role of content marketing is of vital importance to inform and influence that user depending on what phase they are in. For this reason it is essential when creating your content marketing strategy that you know how you should adapt your content to the sales funnel.
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Important Many times we make the mistake that we think that we have to get the content to our potential through Newsletters which is often a mistake. The best of all is undoubtly to position your content in Google each of them attacking keywords that denote that your user is in one phase Bulk SMS Italy or another of your Sales Funnel. In this way the results of your content marketing strategy will always be much better. There are main aspects that you have to work on before creating your content. . is focus on. traffic temperature Traffic temperature is directly associat with your sales funnel as well as the type of content marketing you.
Analyze who your content
Send to your potential customers. TOFU upper part of the Funnel where visitors enter. COLD traffic temperature. MOFU central part of the Funnel where you get Leads. mild traffic BOFU the part where you try to convert Leads into customers. hot traffic. content marketing strategy for your sales funnel implies a perfect understanding of these three phases relat to traffic temperature. Lets see them Ao Lists in detail. TOFU Top of the Funnel In this initial phase of your Funnel cold traffic is made up of unknown people who have never heard of your business and do not know who you are what you do or what services you can offer them. They are people whose problem.