When apple announc mail privacy protection. Earlier this year. It threw marketers into a bit of a frenzy. No one knew exactly what the effects of the new feature would be. But we knew it’d change the way we thought about and report email marketing metrics.The announcement had shades of gdpr. For those in the digital marketing world who were around to remember it. And while it seems like mpp’s effects won’t be as broad. The feature still has wide-ranging implications for the future of email.
While a lot of marketers will mourn
While a lot of marketers will mourn the loss of data like opens and geographic location. We’d argue that mpp is actually going to be a good thing for everyone involv africa email list in the email marketing industry.How mail privacy protection effects marketersIf you’ve heard the terms mail privacy protection. Mpp. Or ios 15 toss around the past few months. But aren’t sure what they actually mean don’t worry! We’ll catch you up really quick.In september. Apple releas its new software update. Ios 15. And with it came a new feature: mail privacy protection.Combine your account with salesforce using the #1 integration. And experience better email.
Effectively disables open tracking
Obscures the user’s ip address. Removing an email marketer’s ability to know their location For more on how it works. Make sure to check out our guide. But to understand what the feature actually does. Those are the two things you ne to know.Now. While that might not sound too bad. There Aolists are some serious implications for email marketers. The first and most obvious implication is that mpp makes open rate tracking far less reliable. Putting the future of open rates as a metric in serious jeopardy. And as if changing our metrics and reporting wasn’t enough. It also means you’ll probably want to rethink any automat journeys you have set up that have automation steps bas on whether or not a person opens an email.
