Page views, return visits, time spent on the page, bounce rate, use of the chat, visit to the pricing page are other parameters to take into consideration. It is not certain that the sum is necessarily made up of flat numbers the value “deltas” could be increas if instead of one download, the user makes two or more, giving for example a score of to the single operation and by from the second onwards. Don’t forget emails and social channels, evaluating their measurability views, openings, clicks are parameters that are valid both in addition and in subtraction. Haven’t automat your marketing and sales yet? Don’t wait, other companies are already doing it.
Another aspect to take into
Calculate lead scoring now what? Good photo editing servies question! An answer is quite easy and you will surely have already thought about it whoever has the highest score deserves all the attention of the sales consultants. Their time, in fact, is limit and lead scoring has the noble function of improving the quality of sales work and increasing conversion rates . If this does not happen, it would mean that the lead scoring algorithm was done poorly or incompletely. Lead scoring, together with notifications and forms, is a bell that rings very loudly.
The third and equally important
A lead who has visit the website or AO Lists blog several times, download various contents and had a very deep interaction with company contents has a deucedly greater “specific weight” than a person who has just visit the site for the first time. time and only spent seconds on a page. If there is time left over, everyone feels it, but life commercial is a question of quality and priorities. Second answer to the question why not use lead scoring to do automation ? Platforms like HubSpot provide workflows that normally would serve to increase the lead’s level of interest and involvement.
