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Run social media ads for your fundraising campaigns We understand
, you may have a limited marketing budget. However, if you happen to have some money We understand left genevieve nicolow over, it may be a good idea to give a try to social media ads. They can be incredibly powerful for charities looking to raise awareness and drive engagement and donations.
Social media platforms offer sophisticated targeting options that allow charities to reach specific demographics, interests, and behaviours. This helps you reach the most relevant audience, increasing the likelihood of engagement and support. Besides, if you know that your audience responds better to audiovisual text, you can opt for ads in the form of a video.
It’s also important to incorporate clear and actionable CTAs in your social media ads, guiding users to take the desired action, such as donating, signing up for a newsletter, or volunteering. Remember that Facebook and Instagram offer features specifically designed for fundraising, allowing users to donate directly through the ad.
However, if you use Waytobill’s charity plugin, you may want to consider redirecting your traffic to your fundraising page. Apart from increasing traffic to your website and boosting donations, you may also be able to get the users to stay longer on your website, learning more about your project and initiatives.
Harness the power of email marketing for your non-profit organisation
Email marketing sometimes doesn’t get the credit it deserves. It’s a valuable We understand and powder data cost-effective strategy that allows you to deliver important information to your database. What does it mean for charities? Apart from engaging your audience, email marketing can help you cultivate donor relationships and communicate more effectively.
But how to build an email list for a charity?
Building a list of supporters, donors, and volunteers can be easier than you think. Start by providing opportunities to sign up for your newsletter during events and fundraising campaigns and use your social media channels to inform followers about the newsletter and the possibility to sign up. You can also add a sign-up form on your website or blog to convert anonymous visitors into identified contacts!
Once you have your database it’s time to start the segmentation. Start my segmenting contacts based on various criteria, for example, donor history, interests, or location. This allows you to send more personalised and relevant content to specific groups, increasing engagement and response rates. Once you get typing, it’s important to send persuasive emails that resonate with your audience’s interests and values. Make sure to test different approaches, types of content, and techniques in your email marketing to find the strategy that works best for your charity’s