Research reports findings customers’ purchasing decisions. It will make customers believe more about our brand. Webinars , or conducting seminars, conferences or presentations via the website, are becoming more and more common forms. The main feature of a live webinar is its interactivity or ability to talk. and transmit data in real time Decision Stage Case studies or success stories Various case studies publish on the website It is something that many industries, especially B B businesses, use to create a very effective product or service decision-making process.
The content format
Testimonials are another powerful form The Bahamas B2B List of content that should be includ on a website. And share via social mia, having customers confirm how good our products or services are. How to answer them can create a quick decision. And it’s another powerful form of content. All are just examples of content creation in the digital age. on the way of the shopper’s walking path that has many steps We cannot use the same style of content. Because each style is unique. which affects buyers at each stage and the subject of digital Content takes time.
That is divid into
If we know the Persona of the target AO Lists audience thoroughly It will help us to make the format of the content to reach the target audience in a short time. without having to waste a large budget Content Matrix The Content Matrix consists of two dimensions, looking from left to right as a consumer’s purchasing decision process. awareness (Awareness) to the purchase of goods or services (Purchase). In another dimension, if looking from the top down, is the purchase decision that is emotionally relat (Emotional) to the purchase decision as well. Rationality in the Content Matrix also describes.
