GoogLe HASds : Strhastegies et tendhasnces en 2024
In 2024, Google Ads is adapting to the changing marketing landscape. The NAGA team offers you an overview of emerging trends on the platform.
On the agenda: artificial intelligence, new tools, regulations, etc.
1 – Advanced optimization with AI
To optimize the results of your Google Ads campaigns, use AI-powered features like smart bidding strategies.
These strategies automatically adjust bids based on real-time analyzed signals such as device, location, time of day, user behavior.
This dynamic approach allows for continuous bid optimization, but still requires manual control to phone number library control budget consumption.
2 – Max Performance: the new standard
The Performance Max tool is becoming essential to ensure the success of Google Ads campaigns.
Using machine learning, it optimizes bids and ad placements, maximizing search effectiveness.
Its extensive reach across the entire Google network, including YouTube, Gmail, and Discover, provides increased visibility and improved campaign performance. Additionally, its detailed reporting allows advertisers to optimize their strategy based on results.Max Performance Google Ads
3 – SEO and SEA synergy via the SGE
SGE (Search Generative Experience) revolutionizes the relationship between SEO casino seo in thailand SEA, making their synergy imperative.
SEA is no longer simply an acquisition channel, but a full-funnel lever measured beyond its direct performance.
Use long-tail keywords and conversational queries, grouping them by meaning to better target user intent.
4 – Consent Mode
Essential to any Google Ads advertising strategy, Consent Mode V2 ensures effective conversion be numbers while giving users control over their data. These new features meet the requirements of the Digital Markets Act.
To implement them, several options are available: via a compatible CMP, Google Tag Manager, the Google tag in the site code or the Google SDK for mobile applications.
Without these actions, the use of data collected in Europe for Google Ads audiences will be limited.Consent Mode V2
Humans remain essential
In this constantly changing environment, it is important to keep people at the center of Google Ads campaigns.