This before and after from madison re is a great product demonstration. Unlike photos — which we expect to be digitally enhanc — gifs seem more raw and real. (this is also a great example of how to get the most out of user-generat content.)When introducing the brutalista typeface. Myfonts went above and beyond to ucate the consumer about it and demonstrate how it could be us. Having one product photo is good for sales — but having multiple product photos covering multiple contexts is great.Gifs aren’t right for every marketing campaign. But when us strategically. They can increase an email’s effectiveness. Many audiences struggle to keep up with their inboxes. Which means they only give each email a few seconds to impress them. If your gif can present the most important information in a concise and visually appealing way. You may earn a few more minutes of your readers’ time.4 steps to improve email deliverability Campaign monitor – jan 6. 2022
Many marketers think improving
Email deliverability starts and ends with great content. And. While great content is essential to growing your newsletter. It won’t matter how europe email list great the writing is if your subscribers never see it. Deliverability is the universal struggle among marketing teams; you can get so many things right when developing your marketing content and still struggle to get it in front of your audience. In fact. According to demand metric. 30% of email marketers cite deliverability as their primary challenge. And 67% report inbox placement rates of 89% or less.The good news is. Unlike some channels that are constantly changing requirements (*cough* facebook *cough*). Improving email deliverability comes down to a few consistent elements. We’ll save the discussion on facebook ad delivery nightmares for someone else and just get to what we know best: email marketing.
Your reputation truly does prece you
In the world of email. Your reputation truly does prece you. Email inbox providers will automatically mark your Aolists email as spam if you don’t have a strong sender reputation. According to statista. 9-14% of marketing emails (depending on the industry) are mark as spam. Protecting your sender reputation is foundational to improving deliverability. But how. Exactly. Do you do this?Check the reputation of your ip addressYour ip address is a set of numbers that identifies all emails that come from your domain. Email providers recognize “safe” and “unsafe” emails bas on the historical context of your ip address and domain reputation. Why is this important? According to demand metric. Open rates of 16% or more increas by 27% among email marketers who actively monitor their sender reputation.If servers have historically seen “bad” mail come from your ip address. They may blacklist your domain and send it straight to spam. If they’ve seen only “good” mail come from your ip address. It most likely will arrive safely in the recipient’s primary inbox. If they’ve never seen your ip address. Their default is to distrust it and likely send it to spam as well.
