Clients who have complex products or services a measure that we implement some time ago at the agency is to validate with them the Keywords chosen for ads on Google.nuance or twist can help improve the metrics the understanding of the user and consequently the conversions. Here are the most important mistakes that can make your Google Ads campaigns fail. . Do not use specific Landing Pages for your advertising in Google Ads The main error that I have seen in hundrs of advertising campaigns in Google Ads is to link directly to the Home page or to a web page.
Ads to this page they
This is a very important error whose initial consequence is that you will have many clicks on the ads but you will not have conversions. Because HOME does not sell its mission is to rirect the visitor to product or Bulk SMS Netherlands service pages so if you take visitors from your Google will leave because they will not find anything. Rirecting to a web page is also another important error since these pages are descriptive while a sales page gives information in another more direct way. SOLUTION . Always work with specific Landing Pages to promote the product or service you are offering in your Google Ads advertising.
It is not about selling
In this way you report on what you offer directly and the user finds a solution to what they are looking for. Both CTR and conversions increase. . People do not look for what you offer in your Google Ads campaigns Trying to sell as on the web is an important mistake that you should avoid in your Google Ads campaigns your book but about covering a user ne with your product or service . The good thing about advertising in Google Ads compar to Facebook Ads for example is Ao Lists that in Google the Leads are much more qualifi since the ads do not appear until the user does a search. And in general if it matches your ads on Google it means that they are interest in buying it.
