In today’s digital age, many businesses are shifting their marketing efforts towards online channels such as social media, email, and search engines. However, it’s important not to overlook the power of SMS marketing for brick-and-mortar businesses. SMS (short message service) marketing involves sending promotional messages to customers via text message. Here are some benefits of SMS marketing for brick-and-mortar businesses. High Open Rates One of the biggest advantages of SMS marketing is that text messages have high open rates. In fact, according to a report by Mobile Marketing Watch, SMS messages have a 98% open rate, compared to just 20% for email.
This Means That the Majority of Customers
Who receive a text message from your business are likely to read it. Instant Delivery SMS messages are delivered instantly, unlike other marketing channels that may take hours or even days to reach your customers. This is particularly useful for time-sensitive promotions or urgent announcements, such as flash sales or store closures due to inclement Bermuda Email List weather. Cost-Effective SMS marketing is a cost-effective way to reach customers. Unlike other forms of advertising that can be expensive, such as TV or radio ads, SMS messages are relatively inexpensive to send. This makes it an ideal channel for small businesses with limited marketing budgets. High Response Rates Not only do SMS messages have high open rates, but they also have high response rates.
According to a Study by Dynmark
SMS messages have a response rate of 45%, compared to just 6% for email. This means that customers are more likely to take action in response to a text message, whether that’s visiting your store or making a purchase online. Personalization SMS marketing allows you to personalize your messages to individual customers, which can help to increase Ao Lists engagement and build customer loyalty. For example, you could send personalized birthday messages or offer exclusive discounts to customers who have made repeat purchases. Opt-In One of the key benefits of SMS marketing is that customers must opt-in to receive messages from your business. This means that you are only targeting customers who are interested in hearing from you, which can help to increase engagement and reduce the likelihood of customers unsubscribing from your messages.