The new Google Analytics promises more effective monitoring. Learn About Of customer behavior at each stage of their contact journey with the brand. It also aims to cover the gaps left by the reduction in the use of cookies and promote the adaptation of the user data privacy. Standard imposed by several countries that use the tool. Among them, increasing the predictability of demand. Creating pricing policies compatible with the market, making products or services. More appropriate to customers’ consumption desires or predicting threats to the security of corporate data.
Learn About What is the new Google Analytics
The new Google Analytics is based on the email leads technologies and elements that support the Digital Transformation . We are talking about Artificial Intelligence. Deep learning, machine learning, neural networks and data. Businesses of all types and sizes rely on the insights. Of Google Analytics to understand their customers’ behavior and preferences. The objective is always to provide more qualified experiences. Combined with products and services tailored to the public’s expectations. At a competitive price capable of leaving the competition behind. However, changes in our digitalized context are also extremely rapid.
The Main Differences Between Universal
The new Google Analytics provides a AO Lists user-centered view. That is, the analyzes are carried out based on the behavior of your business’s audience. They are no longer produced in a fragmented way, according to segmentation by device or platform that consumers. Use to access your company’s channels and get in touch with your brand . In this way, it is possible to better personalize Ads campaigns. According to the customers’ stage in their consumption journey and in an omnichannel way. Since it combines cross-platform traffic analysis.
