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​Such as authenticity and transparency, but, let’s return to the same thing: how can a salesperson act and demonstrate integrity? Being humble . Always acting in relation to the company’s values. Sharing truthful and impartial information . Clarifying everything the client needs or wants to know. 4.- Purpose It is essential that companies also know how to demonstrate their purposes.

The company communicates its

For example, more and more people value that a company is top industry data aware. Of the impact of its activity on society and the environment .Therefore, it is important in this case that the company communicates. Its purposes to its customers. These are the purposes of the companies that are most valued by customers: 62 % of those surveyed value that companies promote purposes that go beyond the company’s profits. 

Reputation Another of the most important

Consider that work must be done to protect the environment. 50 % believe that the AO Lists well-being. Of stakeholders must be protected. 49 % promote diversity. Equity and inclusion. 34 % provide equal pay for the same work performed. 5.- Reputation Another of the most important points that create more trust in customers is the reputation that the company .

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