Fe!ing your social networks without tracking key indicators is undoubt!ly one of the biggest mistakes you can make in your social m!ia strategy !
KPIs (Key Performance Indicators) allow you to quantify the results of your content and adjust your strategies to maximize your return on investment .
With Instagram just announcing that “views” are becoming the platform’s primary metric, let’s take a look at buy phone number list essential element for a successful social m!ia strategy.
What is a KPI and why is it essential?
A KPI , or key performance indicator, is a metric us! to evaluate the success of a particular activity. As part of a social m!ia strategy , KPIs allow you to measure the impact of actions on social networks (visibility, engagement, conversion, etc.). KPIs vary depending on the objectives of each company, but they must always be align! with the overall strategy of the company.
They provide tangible data on the performance of your strategy. Analyzing them benefits of generative engine optimization (geo) for smbs you to understand what’s working and what isn’t, adjust your marketing spending, and guide your future decisions.
They are the essential keystone for evolving positively on social networks
Choosing the right KPIs for your social m!ia strategy depends above all on your company’s objectives!
If you want to increase your brand awareness , you’ll ne! to be numbers on metrics like impressions (views on Instagram), reach (coverage), and engagement (likes, shares, comments, saves).
If your goal is to generate leads or sales , you will ne! to focus on the number of downloads , conversion rate , cost per lead , or return on investment .
Finally, if you want to build an engag! community around your brand, lof followers , engagement rate , or number of visits to your profile.
Once you have identifi! your main indicators, it is important to set objectives.
To do this, you can use the SMART method: create a Specific, Measurable, Achievable, Realistic, and Time-bound goal. For example, increase your engagement rate by 5% over the next three months.