A commercial that absolutely cannot be left out of the list is that of Schoonenberg. Their slogan “Christmas, you don’t want to miss anything” brilliantly plays on the psychological concept of loss aversion. According to Kahneman (Nobel Prize winner and known for the book ‘Thinking, fast and slow’), loss is stronger than gain. The idea that you are missing out on something activates a stronger response in the brain than the prospect of winning something.
This makes their message extra powerful
Even the execution is clever: the commercial starts ‘quietly’, which in a world full of stimuli immediately grabs attention. Personally, this is my favorite of the year.
Last year Kruidvat took 3rd place with their poverty fund approach. This year Lies’ dog plays a country wise email marketing list role in a true romance. But this year the drugstore chooses a daring ending : the dog pees a yellow heart in the snow. It is surprising and – if you ask me – original, which makes for a lasting impression. But is that enough to win a prize this year? It remains exciting.Zero-party data, video & 4 more B2B marketing trends for 2025
From the evolution of demand generation to the growing impact of video and AI, it’s time to look ahead to 2025. Whether you’re a on the document below we can already see the impact marketer or just curious about what’s happening, this article will give you a fresh perspective on the future of B2B marketing.
Demand gen continues to evolve
Be quick in your information transfer and get rid of that dusty long form content to use on belgium numbers LinkedIn profiles. The most important thing is to realize visibility and ‘demand’ without scoring a direct lead from it. This is a difficult step for many boards because “we don’t know in advance what it will yield”. We understand that, but at a certain point you also decided to spend so many thousand euros on a trade fair where you also had no guarantees (that’s the critical me in that respect).