We did this at WordStream with a blog post about the death of Google+, and it blew us away: Paid social media only promote best content We knew this was a hot story, so we paid to promote it on Twitter. We spent a grand total of $250 to promote this tweet, which not only netted us 1,500 retweets, but more than 100,000 visitors! Obviously this represents insane ROI, so only promote your very best content – let other handles tweet useless fluff! How to Find High-Engagement Tweets The easiest way to identify high-engagement tweets is by exporting data from your Twitter Analytics dashboard. Paid social media identifying high engagement tweets This allows you to examine the data for engagement metrics such as retweets, favorites, and replies, making it easy to see which tweets are hitting the mark.
Those top-performers are the ones
you want to amplify. Paid Social Media Hack .8: Leverage uk phone number the Power of Keyword Targeting and Hashtags Firstly, Facebook doesn’t offer keyword targeting options, so this hack doesn’t apply to Facebook advertisers (you have to target specific interests). Twitter, on the other hand, is a goldmine for keyword targeting, but it works very differently on social than it does on Google search. Let’s take a look at a comparison of keyword targeting on Google vs. Twitter: Paid social media Twitter keyword targeting Keyword targeting on Google often feels like you’re marketing to robots – I call this “caveman English”. The keywords are rigid, blunt, and direct. Social keywords on Twitter are much more conversational, informational, and use hashtags.
This can actually make targeting
them feel more “natural,” as you can serve ads to users based on Australian phone number these conversational phrases that don’t feel as salesy as ads on Google. Also, it’s important to note that on Twitter, you’re targeting people who have used certain keywords in their Tweets, in addition to keyword searches on Twitter. The Ridiculous Power of Hashtags Hashtags are amazingly powerful to Twitter advertisers. They scream high user engagement, and make it ridiculously easy to target relevant users by topic or interest. Take this tweet for example. Just by using the hashtag .gameofthrones, this tweet was retweeted almost 800 times! Sure, it might have gotten retweeted a bunch of times if I hadn’t used the hashtag, but there’s no way it would have gotten this much engagement without it.
