We looked at a variety of cinematographic decisions in our brain data. From composition to color correction, from editing speed to lighting. What came out as a major factor is something the viewer at home isn’t even aware of: the type of camera lens.
Anamorphic lenses provide a more exciting, dreamy image, making them a favorite for epic Hollywood productions.
A smart choice by Albert Heijn to bring that magic to their commercial as well
Pets, and dogs in particular, are remarkably popular this year. Four brands chose a dog as job function email list main character: Kruidvat, HEMA (with the iconic Takkie), Jumbo (with ‘Mormel’) and the Staatsloterij. And that’s not without reason. Our brain reacts positively to companion animals by default; they evoke loving and familiar feelings.
Also read: The perfect Christmas commercial? These are the brain laws of 5 years of neuromarketing research
But there is also a risk this year: when multiple brands use the same brand asset – in this case a dog – it successful email marketing for ecommerce: it starts with knowing more difficult to claim it in the brain.
HEMA seems to have an advantage here, because they have been using Takkie as a recognizable belgium numbers for years. Or as the saying goes: where three brands fight for a bone, HEMA walks away with it.
Charity: commercials for a good cause
Another trend (at least I’m already calling it a trend) that stands out is using Christmas commercials for a good cause. This year Lidl has chosen the Youth Education Fund, with which they are trying to strike an emotional chord.
It is a smart move, because last year Kruidvat took a podium place (third place) with a similar approach at the Neuro Awards. The question is whether Lidl can match this success – or even surpass it.