Some creat OOTD videos. others visit Burberry’s special pop-up store. still others shar content about Burberry’s short film: A New Awakening. garnering over 200 million impressions on Weibo alone . This categorization and diversification of the format’s content help the brand achieve a number of different goals. from concrete content that gave audiences a real look at the collection. to more aspirational and creative posts that drove anticipation for the launch .luxury fashion china Gucci To celebrate the Chinese New Year. Gucci also launch a new collection. This new collection not only commemorat the new year. but also celebrat the 50th anniversary of the Japanese anime character Doraemon and the grand opening of their flagship store on Tmall!
Open Than That of Wechat, and Advertisingt
To promote this multitude of events. the brand invit over 100 KOLs to post and share the event on their channels. To reach an even broader audience. Gucci launch interactive online experiences that consumers could participate in . Additionally. it open pop-up stores in a total of nine different cities. including Shanghai. Beijing and Chengdu. which attract even more KOLs and KOCs. Overall. the b2b email list campaign record more than 380 million impressions via Weibo. To generate even more buzz. the brand employ gogoboi to pose as Doraemon and interact with followers. including holding a raffle for Gucci products .
Open Than That of Wechat, and Advertisingt
This strategy was extremely successful. achieving the highest mia value and the highest interaction rate among all KOL posts in the campaign. demonstrating the effectiveness of Gucci’s interactive approach and the success of this communication strategy with consumers. its consumers. AO Llists Chinese New Year 2021 We can’t wait to see the multitude of campaigns that will no doubt be launch to celebrate this Lunar New Year. If you want to know more about the impact of luxury fashion brands in China. Europe and the Unit States. read our quarterly report highlighting the top 20 brands for MIV®! In this latest #LaunchmetricsProTips video. you will learn how to digitize seating for the logistical organization of your events
