Identify the best topics

The best topics are those with the highest traffic and business potential. If you’re creating content to rank in Google search, there are a couple of other metrics you’ll want to take into account too. Let’s go through them. Traffic potential Traffic potential is how much traffic a topic can potentially attract for you. If you’re creating content for SEO, you can use the Traffic Potential (TP) metric in Keywords Explorer for this. It shows the top-ranking page’s estimated monthly organic traffic, which is usually a good proxy for a topic’s TP.

Prioritize topics

Every good content plan needs prioritization because it’s impossible to write every Office 365 Email List piece of content at once. You need to pick your battles. People love to overcomplicate this, but all you really need is a similar color-coded spreadsheet. Here’s an example: How to prioritize topics in a spreadsheet Basically, all we did was add topics that passed our search intent criteria, along with their Traffic Potential (TP), Keyword Difficulty (KD), and business potential (BP) scores. We then color-coded all the scores (greener = better). To prioritize, we just eyeball the sheet for the “greenest” rows when choosing topics.

Schedule topics on your content calendar

A content calendar is just a schedule of what you’ll publish and when. Here’s an example of our old one: Content calendar example Building one is AO Lists easy enough. Just pick some topics from your spreadsheet and add them to your project management software or a Google Calendar. 6. Assign topics to writers It’s finally time to set your plan into action and assign content to creators. This is super easy to do. Just assign the topics in your calendar, starting with those with the closest due dates. (There’s not much point in assigning topics months in advance. It’ll just overwhelm your writers.)

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