Google’s concern for increasing the privacy of web users was decisive. What Impact Will And it will be necessary to adapt strategies to maintain its relevance to the public. For its part, the market did not receive the decision to block access to this data in Google Chrome very well. Everything indicates that it is an irreversible decision. therefore, the only thing we can do is try to understand what the future will be like. This change promises to revolutionize the way of doing Digital Marketing. To cope with this new reality, it is essential. to have a complete understanding of the decision. That is why in this post we will talk about the end of. Third-party cookies and how it will affect Digital Marketing in the coming years.
What are third party cookies
Third -party cookies are data recorded email database in a user’s browsing history. Everything we do on the Internet leaves traces that translate into. Information about our behavior when visiting websites. When we talk about Google, this data is collected by Google Chrome . For Marketing specialists this is very valuable, since it shows the purchasing habits of users on the web. For years, Digital Marketing has used this information to create paths to its audiences and guide its campaigns taking advantage of its very particular economic characteristic. At the same time it is very valuable data and very easy to access.
What is Google's new policy on this data
In early January 2020, Google announced AO Lists that third-party. Cookies would no longer be available to businesses. beginning a phase-out process that will end in 2022. However, it is not surprising or unexpected. Since other web browsers have already taken this measure. Technically, the decision means that this data will no longer be collected in Google Chrome. Which will have serious impacts on Marketing strategies in general for one simple reason. Chrome is the most used browser in the world .
