In 2025, the role of employees in marketing and sales will become increasingly important. Customers will trust the opinion of individual experts rather than a corporate account. That’s why it’s essential to promote thought leaders within your organization. Start an internal program to train experts in your organization and support them with ready-made posts and practical tips.
Why it works: Employees sharing their expertise on platforms like LinkedIn build trust and increase your brand visibility.
Example: a sales manager who regularly shares tips on solving customer challenges or a product c level contact list who talks about the innovations in your offering.
Tip : Train and support your employees in sharing content. Give them tools like ready-made posts and make them feel comfortable promoting your message. This not only benefits your organization, but the employee is also able to position themselves better in the market in which they work.
It’s all about trust and the personal approach
The B2B marketing trends of 2025 show one clear common thread: trust and the personal benefits of generative engine optimization (geo) for smbs are central. Customers are critical and privacy is becoming increasingly important. You cannot force trust, but you can earn it by approaching people personally. Despite the rise of AI, this will be an important aspect for the coming years.
Choose a trend that resonates with your target group
For example, strengthening employee advocacy by promoting thought leaders, and create a belgium numbers action plan for this. For example, focus on training employees to share and activate relevant content on LinkedIn in the coming three months and measure the impact of this on your brand visibility. Work on a strategy that shows that you really listen and respond to the needs of your customers.
Success in 2025 isn’t just about technology or trends; it’s about building lasting relationships where customers know they can count on you. Start laying that foundation today.