Software design to effectively manage customer relationships. This includes recording incoming requests, reminders of important meetings, encouraging customers to make repeat purchases, etc.
The implementation of a CRM system enables companies
Find out more information about clients,
Monitor and analyze sales data,
System significantly saves time and helps increase the company’s income level, but it is important to avoid common mistakes (not recording leads, not analyzing the reasons for a client’s refusal, not integrating telephony, etc.).
If you choose the wrong system, certain problems may arise:
Sellers will spend more time working in the system;
The history of communication and transactions can become mix up,
Inability to track communications with clients, etc.
CRM
How does a CRM system work?
A CRM system for business is somewhat reminiscent of an Excel table, where the company’s entire client base is present. At the same time, if you click on the client’s name, a convenient card will open, which contains detail information about working with him – from the first call to the conclusion of the deal.
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Thanks to this, there is no ne to work with several programs – all data in the CRM system is available in one client window.
In addition, here you can also:
Listen to record phone calls.
View purchase history.
Write and send an SMS or email.
Create a document using a ready-made algeria phone number material template and set a specific task.
When an incoming call from a client is receiv, the CRM system for sales offers to open his card, which also allows you to immiately greet him by name. If another manager has previously work with this client, then with the help of the program you can easily answer his questions without private “ne to clarify”, “I’ll call you back”, etc.
As a result, this helps you save both your phone number mx time and the client’s time, which will be the key to increasing loyalty and the likelihood of a repeat purchase.
Best CRM systems
When evaluating the CRM system rating, you can see that there are quite a lot of them today. Choosing one or another product is difficult. It is often necessary to try, test and select the most convenient option bas on its advantages and disadvantages. Below are popular examples of CRM systems.This platform resembles a social network with a news fe, chats and specific tasks. The system helps businesses work in the Internet space for free. It is universal and can be us for businesses in various fields – from an online store to a cleaning company.
allows you to rent a number, connect telephony and integrate the system with certain websites.
The cost of a monthly subscription starts from 1750 rubles to 8390 rubles. The service is capable of automating the sales funnel and provides a separate messenger. It is possible to connect e-mail, telephony and other options.
The cost of a monthly subscription starts from 499 rubles to 1499 rubles.This is a corporate-level program that takes into account the most important nes of large-scale businesses. It has a single interface and seamlessly integrates with corporate systems. The platform is closely link to 1C accounts and has a mobile application for iOS and Android.
The cost of a client license for one workstation is 9,750 rubles.
Excel or CRM system?
Example of a customer accounting table in Excel
Example of a customer accounting table in Excel
Table for accounting and maintaining clients, suitable for micro-businesses with a small amount of data. Excel is a free CRM system that does not require additional efforts to connect and learn.
Pros
Free of charge;
Flexibility. You can customize all the functionality for your own purposes;
Does not require training.
Simplicity.
Cons
Employee control. There are no task trackers or other functions that will help manage tasks;
Purchase history. A regular CRM system allows you to return to the client’s history at any time;
Analytics. In Excel, it is more difficult to track which products are purchas more often, which sales managers work more efficiently, how customers get into the sales funnel. Y
Automation of work. Excel does not integrate with other systems, it is impossible to connect e-mail distribution, invoicing or telephony.
Conclusion
The relationship and contact management system helps to systematize existing information about clients and complet transactions, remind about current tasks and not to disrupt their deadlines. The owners of the organization have the opportunity to delegate the bulk of routine work and direct more efforts to the company’s strategies.
Advantages of CRM :
Full automation of work with clients.
Automatic task setting at each stage of the sales funnel.
Improving customer service efficiency.
Increase in the number of potential clients.
Detail statistics in real time.
The number of such software is regularly increasing. To determine which CRM systems are right for you, you should start from the nes and range of tasks that you plan to solve with its help.
