Brevity is Key Get straight to the point.
Action-Oriented brazil phone number list Language: Use strong verbs that prompt immediate action: “Visit,” “Shop,” “Claim,” “Redeem,” “Call,” “Book.”
Clear Value Proposition: What’s in it for them? Highlight the discount, exclusivity, convenience, or unique experience.
Urgency & Scarcity: Phrases like “Limited Time,” “Today Only,” “While Supplies Last,” “Only X spots left” drive immediate response.
Include a Clear, Mobile-Optimized Call-to-Action (CTA):
Direct Links: Always include a trackable, shortened link to your website, specific product page, booking calendar, or Google Maps location.
“Show This Text”: For in-store redemption, explicitly tell customers to “Show this text at checkout” or “Show this message for your discount.”
Time Your Messages Wisely:
Peak Hours: Send messages If you have any questions while when your target audience is most likely to be awake, active, and able to respond. For restaurants, this might be just before lunch or dinner. For retail, mid-morning or early afternoon on weekdays, or weekend mornings.
Avoid Off-Hours: Never send promotional texts late at night or very early in the morning unless it’s an emergency alert (which rarely applies to B2C foot traffic). Set “quiet hours” in your SMS platform.
Consider Intent: If you’re promoting a breakfast special, send it an hour before breakfast rush. If it’s a happy hour, send it mid-afternoon.
Maintain Consistent, But Not Excessive, Frequency:
Find the Sweet Spot: Too few messages, and you lose engagement; too many, and you risk annoying subscribers and increasing opt-outs. For most local B2C, 2-4 messages per month is a good starting point, with occasional extra messages for truly compelling, time-sensitive offers.
Set Expectations: During opt-in, inform customers about the expected message frequency.
Integrate with Other Marketing Channels:
Omnichannel Approach: SMS works best as part of a larger marketing ecosystem.
Email & Social Media: Promote your SMS list on these channels.
In-Store Signage: Reinforce your mobile list digital messaging with physical reminders.
CRM Integration: Connect your SMS platform to your CRM to ensure a unified view of customer data and more intelligent segmentation.
Measuring Success and ROI
To truly understand the impact of your local SMS campaigns on foot traffic, consistent tracking and analysis are crucial.
Unique Codes for In-Store Redemption:
Method: Assign a unique coupon code for each SMS campaign or even for specific segments within a campaign.
Tracking: When customers redeem the code in-store, track it at your POS. This provides a direct, quantifiable link between the SMS and the physical visit and purchase.
Benefit: Directly measures conversion and revenue generated from SMS.
Trackable Links (Shortened URLs):