It’s part of a bigger marketing campaign that will use TV, print and digital banners to persuade us to switch over to Bing and hopefully boost Bing’s market share. I wish them well, but I hope they’ve got very deep pockets.
Phillip Kotler says “The better the product, the less that has to be spent advertising it. The best advertising is done by your satisfied customers.” Think about it people. Will you change your search habits due to seeing an emotive TV ad?
First Law Of Internet Marketing: Ignorance Is No Excuse
Rather than paying a fine for speeding, ignorance of marketing online will result in undermining the power of your company brand and eventually, decrease sales and missed opportunities. Whereas your competitors may cash in.
Why are business people and marketers still ignorant of the Internet?
This week, I watched an expensive 30 second television commercial to promote a new online business, I read a small print ad in a newspaper promoting a web design company and my absolute favourite of the week, I heard a senior advertising understanding the role of textured backgrounds executive reply to a question about marketing online with the words “Yep, it’s here.” The panels three other marketing experts declined to expand on those enlightened words.
Newcastle Advertising Agency Goes Naked for New Business
I know times are hard for the advertising world, but I’ve heard on the online grapevine that a Newcastle advertising agency have gone the full Monty, to attract new business. Well, it just doesn’t seem right.
Surely, a brand is what the customers coupon b2c say it is. So what does milky white skin say of a brand?
I just can’t imagine the creative’s at Peach Advertising dropping their Daks or the account directors at Enigma Communication running around Merewether Beach wearing just a smile?
As it turns out, I got it wrong. It wasn’t Newcastle Australia, it was Newcastle-on-Tyne in the UK.