Account-based marketing (ABM) will remain a critical strategy in the B2B marketing world in 2025. But to stay relevant in an increasingly competitive market, companies must continue to innovate. The challenges are clear: how do you personalize at scale, use AI effectively, and integrate multiple channels to deliver consistent brand experiences? The most successful ABM teams combine technology, data, and creativity to take their strategies to the next level.
Practical example
Take for example a software company that uses interactive product demos to respond to the need of prospects to get to know a product at their own pace. By offering a user-friendly demo environment in which users can independently discover the possibilities of the software, the company lowers the threshold for interaction. This is supplemented with personalized follow-up via e-mails and targeted advertisements on platforms such as LinkedIn.
The result? Higher involvement and a shorter sales cycle
Successful ABM strategies in 2025 also revolve around accelerating ongoing deals and activating decision country email list within companies. Think of personalized sessions, tailored content and a multichannel presence that consistently plays on the pain points of the target group. By continuing to experiment, really getting to know customers and putting innovation at the center, companies can create a future-proof ABM strategy.
Tip : Combine behavioral data with data on the willingness to buy of (potential) customers to gloves! shoes! and pedal pads also become the right message at the right time. Of course, this is only possible if you actually have enough sessions on your website.
AI and automation are becoming increasingly important
With rising expectations of the marketing budget, companies need to work belgium numbers efficiently. AI and automation play a key role in this.
Work more efficiently: automate repeatable tasks, such as lead scoring, email campaigns and reporting. In practice, I still see too many marketing managers who tackle repetitive tasks manually. If you are not on the AI train yet, you are missing out on opportunities.
Tip : start by automating simple processes and build this step by step. Tools like Make that allow you to connect different platforms offer user-friendly options to get started with this.