For example, during the 2016 US presidential election, researchers discovered that Russian groups like the Internet Research Agency (IRA) used Facebook to conduct disinformation campaigns. And there was a scandal surrounding Facebook’s role in hateful rhetoric against the Rohingya. And these were far from the only incidents. In short, Meta is under scrutiny and must comply with demands from governments around the world.
What rules should you take into account as a political advertiser on Meta?
Anyone who wants to place a political ad must go through a verification process. The steps:
Also read: Legislation & online political advertising: what you need to know
To request verification you must be an admin or advertiser of the page and ad account.two non- phone number librarygovernment
Two-step verification must be turned on
IDs or one government ID). You can also print out a form , fill it in and have it signed by a notary. restrictions on targeting Please note that the verification process may take some time. Especially in Belgium, the verification process may be more complicated due to the political structure (federal, Flemish, Walloon and Brussels governments and regional governments).
2. Mark campaigns as falling
Mark the campaigns as falling into a special ad category. In this case social issues, elections and politics. Ads should always caseno email list include a disclaimer with information about who paid for the ad. In some countries, such as France, additional information must be added. For example, the ‘object social’, the officially stated purpose of the organization that advertises. You can find ways to add disclaimers here .