Why short form video? Customers have less time and are looking for quick, relevant information.
Example: a short demo of your product, a quick tip or a customer testimonial in a vertical video format.
Tip : test different formats and lengths to see what appeals to your target group. For example, schedule a conversation with a specialist and record it. Then cut short snippets from that that you share in your organic, but certainly also in your paid activations. This way you suddenly get enormous visibility and you are able to convey your insights in a fast way.
Zero-party data: the key to customer insight
Zero-party data is information that a customer voluntarily and consciously shares with you, such as preferences, interests or purchase intentions. This type of data is different from first- and third-party data because it comes directly from the customer and is specific to their needs.
With stricter privacy regulations and the disappearance of third-party cookies, it is becoming phone number list difficult to collect data from external sources. Therefore, it is essential to obtain data in a way that builds trust with customers.
Zero-party data offers companies
more control over customer insights, because you get information directly from hector chavez machine operator/ rack loader source
the ability to create hyper-personalized experiences that perfectly match customer needs
Practical example
A B2B software company can offer a short questionnaire where prospects indicate their IT challenges, such as security or scalability. This valuable input not only helps in setting up targeted campaigns, but also shows that you have the interest of the customer first.
Tip : Use interactive tools such as surveys, polls or needs checklists to collect valuable data. Always belgium numbers transparently why you are asking for this data and how you use it to improve the customer experience. Of course, you could also buy this data from different platforms and enrich your campaigns with it.