How can charities steward donors? contributors to
Let’s take a look at different donor stewardship strategies that non-profits can implement into their donor retention strategy.
- Send personalised . Personalised welcome packages sent to new donors can include a heartfelt thank-you letter, information about your organisation’s New donors contributors to mission turkey mobile database and impact, and a small token of appreciation like a branded pen or keychain. It’s a small gesture that can have a great impact on their trust and loyalty.
- New donor orientation call: Reach out to new donors with a phone call to express gratitude, answer any questions they may have, and provide more insights into how their contribution will make a difference. You can also inform them about other ways they can support your non-profit, for example, by following . A your social media accounts or volunteering at your next fundraising event.
- Impact update: Within a few months of their initial donation, share an impact update with new donors, showcasing the specific projects or initiatives their support has helped to fund. Indicate the impact their further support can have.
Newly retained donors: they gave recently . A for the first time and gave again after a few weeks or months contributors to
- Send a warm “welcome back” message to acknowledge and celebrate their decision to donate again. Express how much their continued support means to the organisation and the project you work on.
- Offer newly retained donors an exclusive newsletter subscription that provides deeper insights into the organisation’s work and upcoming projects. Make them feel like they are part of an insider community.
- For donors who return within a short period, consider . A making a personalised thank-you call to express gratitude and highlight the impact of their recent contributions. Keep them up to date with upcoming events and campaigns.
Repeat donors: they have been donating for multiple years in a row
- Host an annual donor New donors contributors to appreciation yahan mensah event to recognise and celebrate the contributions of long-time supporters. Invite them to an exclusive gathering where they can meet the team, beneficiaries, and other committed donors.
- Acknowledge significant milestones in their giving journey, such as their 5th or 10th year of support, with a personalised thank-you letter and a small token of appreciation, like a commemorative plaque or a tree planted in their name.
- Create a personalised video message from the organisation’s founder or CEO, expressing gratitude and sharing how their consistent support has contributed to the organisation’s growth and success.
Recaptured donors: they skipped a year or two but are back supporting your cause again
- Develop a targeted New donors contributors to email fax lead series specifically for recaptured donors, highlighting the organisation’s recent achievements and emphasizing the impact of their renewed support.
- Phone call follow-up: After the first donation from a recaptured donor, make a phone call to express sincere appreciation for their return and to inquire about their interest in getting involved further.
- Impact report: Provide a detailed impact report to recaptured donors, showcasing the positive changes and progress that have occurred during their absence and emphasising the importance of their renewed commitment to the cause. New donors