Method Use URL Tracking: Monitor click-through rates (CTR) on brazil phone number list links to your website, online menu, booking page, or Google Maps location.
Benefit: Shows engagement and intent to visit, even if a direct purchase isn’t made online.
Asking “How Did You Hear About Us?”:
Method: A simple, old-school but effective approach. Train staff to ask customers, “What brought you in today?” or include a short survey link in a post-visit SMS.
Tracking: Manually track responses or use survey tools.
Benefit: Provides qualitative data and identifies direct attribution.
Foot Traffic Counters & Beacons (Advanced):
Method: Invest in technology like overhead foot traffic counters or Bluetooth beacons that detect smartphone presence (with explicit consent from app users).
Tracking: Compare foot traffic data during SMS campaign periods to baseline periods.
Benefit: Provides highly accurate foot traffic data, though often requires more significant investment.
Key Performance Indicators (KPIs) to Monitor:
Method Use URL Opt-In Rate: How many new subscribers are you gaining?
Delivery Rate: What percentage Mexico ! passionate about advertising ! i of messages are successfully delivered?
Open Rate: While often high for SMS, ensure your platform tracks if the message was “read” (some platforms have this capability).
Click-Through Rate (CTR): Percentage of recipients who click on embedded links.
Conversion Rate: Percentage of messages that lead to a specific action (e.g., in-store redemption, online booking).
Unsubscribe Rate: Keep a close eye on this. High unsubscribe rates indicate issues with content, frequency, or relevance.
Revenue Generated: The ultimate metric for sales-driven businesses.
Industry-Specific Local SMS Examples
Restaurants/Cafes:
Daily Special: Free dessert with any entree tonight! Show this text.
“Happy Hour starts mobile list now! 50% off appetizers & drinks until 7 PM. Come to [Link to menu]”
Retail Stores:
“Spring Sale starts NOW! Get 30% off all new arrivals. Show this text at [Store Name]! Open till 9PM. [Link to map]”
“VIP Alert: Be the first to shop our new collection this Saturday, 9 AM. Exclusive access for text subscribers! [Store Name]”
Salons/Spas:
“Last Minute Opening! Get 20% off a facial if you book for today at 3 PM. Call [Phone Number] to claim!”
“Pamper yourself! Get a free nail art upgrade with any manicure this week. Visit [Salon Name]! [Link to booking]”
Fitness Studios/Gyms:
“Trial Class Alert! Join our FREE Intro to HIIT class tomorrow at 6 PM. Limited spots! Reply JOIN to reserve your spot!”