When the almighty Google launched its social network! it knew it would have difficulties positioning its social network as one of the most used! but by investing in it! it believed that within a reasonable timeframe they would be able to gain a good market share . But sadly! this has not been the case .
Of its 1.1 billion users ! it only has around 300 million active users ; the retention rate on this social network is accurate mobile phone number list very low! and users barely interact .
If Google the failure had gotten its social
it would have achieved an unparalleled internet monopoly ! with YouTube as the leader in video sites! its search engine with an im hare! Analytics ! Adwords! Drive ! and many other services .
Google Plus failure
What did they do to differentiate themselves?
The competition hat time was already quite powerful ! with the predominance of Facebook as the dominant social network and the unstoppable rise of Twitter ! however! Google+ tried to copy the model used by Facebook by modifying only some aspects .
they called the like button +1
they left the share button the same! as well as the groups which they called communities but introduced other changes! the circles to improve the segmentation of contents! Google Photos which is used to store and retouch photos and the videoconfere ervice Hangouts ! one of the most marketing list interesting tools of Google+.
carry out quality SEO on Google because it will help us to easily position ourselves in its search engine. the purpose of the landing page If we publish any information or an entry on Google+! when anyone searches for information related to what we have published! we will have a high probability that our publication will appear in the search ! since on many occasions in the searches a result related to.