Hype is a marketing strategy whereby a product or service is advertised as something everyone whatsapp number list should see! buy! or consume! to the point that people begin to feel they absolutely need to consume it.
Last week I heard this concept for the first time and decided to do some in-depth research on everything related to this term and its application to marketing.
What can you contribute to the marketing sector?
Hype is excessive advertising intended to create an image or idea about a product in the individual! regardless of its quality. The word “hype” translated into Spanish means ” exaggerated” or “hype .”
It’s not a does Hype new concept at all
Expectation —that’s how we could translate it in the marketing sector —is used in many sectors in very different ways. For example! in sing campaigns for the launch of a new product! it’s used as a powerful tool to create strong expectations among customers! and to make them want to know more about the product or service about to be launched.
This concept is intrinsically linked to Gartner ‘s hype cycle ! which describes consumer behavio r marketing list when adopting a disruptive te phic describes the adoption! maturity! and commercial application of a specific technology. If you’d like more information about this cycle! please click the link above.
The hype strategy is also widely
used by television networks! film distributors! and major publishing houses! all of whom unders email campaign and newsletter, what are the differences? tand that creating anticipation for the launch of a new series or program! a film! or a book is the perfect opportunity to maximize their investment. If it’s a sustaine cess over time! they’ll secure a juicy margin! and if it’s a failure! the first few weeks of sales following the launch of the new product may
I think this strategy is counterproductive for these products! because in many cases a more humble launch is much more effective! and if the article (movie! book! program! video game…) is truly good! the buzz marketing effect will end up making sales soar without hardly investing in advertising . Of course! many products that are good in the end do not achieve the results they deserve.